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Taylor Richmond

Art Direction, Creative Direction, Visual Design

  • Work
  • ABOUT
  • CONTACT
  • ART

Alaska Airlines

Roles: Layout design, typography, art direction, graphic design, copywriting

Made at Sparkloft Media for Alaska Airlines

For our client Alaska Airlines we noticed that there were some inconsistencies with the photography and content that influencers were capturing on the ground for them. I designed a toolkit that was then printed and mailed to them before they left for their trips. This toolkit provides a look and feel for the type of content our client wanted and that we knew would perform well on the given platforms. This template could then be used by junior designers and account teams to plug and play for different projects.

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