Role: Art Direction

In collaboration with Groundswell Experiential

Challenge

Biossance aimed to go beyond traditional retail displays to launch their SPF product. They sought to create an immersive experience where consumers could learn about the product's benefits, connect with its essence, and personally test it.

Solution

Groundswell created a pop-up experience in Los Angeles and New York City that showcased the transformative results of using Biossance products, combined with immersive educational moments.

The structure welcomed consumers into a lush, serene environment from all angles, featuring vibrant Brazilian flora that echoed the brand’s history and packaging.

Inside, guests were greeted by Biossance product experts for a personalized skin consultation, recommending the best products for their needs. After their personalized skincare application, guests could listen to the sounds of an actual sugarcane plant, take photos at the hydration-themed photo booth, and visit the nearby Sephora for purchases and additional Biossance experiences.

2 cities / 1500+ consumers / 30k total impressions