Roles: Art direction, prop & set styling, post production, content creation

Made at Sparkloft Media for Blossom Brothers

Our client, Blossom Brothers, was celebrating a packaging relaunch. They transitioned from bottles to cans. People often associate the word wine spritzer with sugary-sweet wine coolers. We wanted to break that stigma by conveying appetite appeal and inspiring trial all while educating the consumer on what a wine spritzer really is and what is inside this product. 

In the studio, we paired each flavor of wine spritzer with a mini usage occasion to tell a narrative of when you might enjoy each flavor. A tiny backyard barbecue, mini camping trip, or pocket-sized pool party are all perfect places for this can to travel. 

This creative was produced as a direct social translation of the point of sale campaign, highlighting moments in which these beverages are enjoyed while also educating about what is inside. We utilized product shots in a unique, refreshing way.

With a $7k media spend on Facebook and Instagram, these ads reached 457,557 targeted consumers, earned 115,832 engagements, and 611,715 impressions. These assets also appeared in several media publications including Brand Packaging and Beverage Industry.