Role: Art direction, design

In collaboration with Groundswell Experiential

Challenge

As the fastest growing social platform in the world, the Bytedance employee base was growing at a rapid pace.  With that growth came a new business objective: create, foster, and grow a passionate & connected culture within each of the TikTok/Bytedance offices.

One of the first initiatives was to invite employees’ friends and families into their offices for the first time ever in North America, showcasing company values and the emerging business units under the Bytedance umbrella.

Solution

Groundswell Experiential created and produced a multi-floor, multi-city experience that showcased Bytedance's newest product innovations with hands-on experiences for all ages, all under the creative territory of “Where Makers Meet.”

A custom build for each of Bytedance’s featured business units including: TikTok, Lemon8, Pico, OC Studio, and CapCut. 

DIY experiences sourced from trending TikTok content anchored the event as guests expressed their creativity by designing branded tote bags, and coloring postcards to send to friends and family afar. This all happened while showcasing each of the office’s most unique and jaw-dropping spaces.

2.5 WEEK turnaround

3 same day activations

2,000 employees