Role: Creative Director

In collaboration with CNC Agency

Dunkin’ made its debut at the 60th Head of the Charles Regatta with Dunkin’ Dock, and CNC turned a prime riverside location into an immersive lounge celebrating rowing culture and Boston pride. Guests enjoyed signature iced drinks, grabbed giveaways, posed in photo moments, and tried an interactive rowing challenge under Dunkin’s bold orange canopy. The activation introduced the brand to a new generation of fans while tapping directly into the energy of one of Boston’s most iconic events.