Role: Creative Direction, Creative Lead, Art Director

In collaboration with dotdotdash

Challenge

With the Portland International Airport being under construction for the foreseeable future, many travelers have become frustrated with the inconveniences brought about by the ongoing project. The Port of Portland needed to find a way to surprise and delight visitors, letting them know that brighter and better days are ahead.

Solution

Utilizing cutting-edge technology, we created a bespoke augmented reality experience, where beloved characters can immerse visitors in a virtual tour of the future of the Portland International airport. Skateboarding trees, dancing flowers, and more! As visitors travel IRL through the terminals under construction at PDX, they are prompted to scan a target that teleports them to a fully immersive, digital 3D experience.