Role: Creative Director

In Collaboration with CNC Agency

Hanna Andersson had six decades of family loyalty and an opportunity to introduce the brand to a new generation of families. We created Hanna In The Wild, a portable brand world designed to take Hanna beyond closets and catalogs and put it directly into culture.

A custom Airstream anchored the experience as a retail environment, content studio and family destination in one footprint. Peg walls turned the collection into a shoppable canvas, a personalization bar let kids make products their own, and photo moments gave families a reason to capture and share the experience.

Hanna In The Wild turned the brand into a platform built to travel, bringing together retail, product discovery, personalization and content in a format that could meet families market by market.