Role: Creative Director

In Collaboration with CNC Agency

We partnered with Netflix and Walmart to bring the world of KPop Demon Hunters to life through an immersive fan experience in New York City. Inspired by the vibrant night markets of Seoul’s Myeongdong district, the HUNTR/X Night Market transformed a SoHo venue into a bustling marketplace designed to celebrate the film’s fandom while spotlighting exclusive merchandise available at Walmart.

Built around the theme "Let Your Inner HUNTR/X Shine," the experience invited fans to step inside the world of Rumi, Mira and Zoey through interactive storefronts, arcade games, photo moments and personalized giveaways. A Mattel Hunters’ Charm Bar, mystery tattoo station, Colgate Smile Booth, Derpy Tiger arcade and Nongshim ramen bar brought together partners including Mattel, Colgate and Nongshim, turning product discovery into playful moments of self-expression.

The two-day activation transformed a cultural phenomenon into a real-world fan destination, connecting entertainment, retail and fandom through an experience built for participation, personalization and sharing.