Art Direction / Content Creation
February 14th, Valentine’s Day right? Better yet, it’s Oregon’s Birthday. The client, Travel Oregon needed a unique social campaign to acknowledge this day. We were given under two come up with something authentic and that would stand out among all of the Valentine’s Day content.
We created a concept that would drive user-generated content (UGC) to be curated and then used to extend the conversation beyond an event that traditionally lasts only one day. Rather than make the content ourselves, we leaned on the people who love Oregon most to tell us WHY.
We asked all of Travel Oregon’s followers to tell us why they love Oregon. We also went out and collected quotes around major cities and turned them into hand written love letters.
We then shared the best answers across all social media platforms on February 14th. The singular post on Instagram received more engagement than any post to date.
The two Instagram Stories had a cumulative 250,000 views along with a flood of positive replies from the social audience about the letters that resonated most with them.
With the campaign's overwhelming success, Travel Oregon has decided to extend “Love Letters to Oregon” to be an ongoing theme for February each year moving forward.
Indigenous village of Armila, Panama
Story coming soon
Artist / Producer
We spent two summers in Cordova, Alaska creating stories about climate change and what we observed. We compared things on the map from Alaska to Oregon and places in between, we made connections and used visual storytelling to digest the scientific data.
I used art to produce and explain concepts that could not be captured on film. I created color palettes from the land and species that we became connected with.
The Odds is an experimental film that I conceptualized, while working on this project, about the life cycle of a salmon. Entirely told through watercolor illustrations and the help of a wonderful film crew.
For every 4,000 salmon eggs laid, just one egg makes it back up the river to spawn. It is nearly impossible to produce actual video footage of an entire salmon life cycle. This is why we wrote a narrative and chose illustration to deliver the data, and to discuss an ecosystem at risk.
Content Creator / Designer
Conceptualized and produced all social media posts for the @GoDucks accounts from August 2015- March 2016.
Grew the @GoDucks Instagram account by 400K in eight months.
Directed & produced the Autzen Stadium Recruitment video. A timely spoof on the Alabama Sorority video that went viral in August 2015. Within just one day, this video generated responses from Fox Sports, Bleacher Report, The Huffington Post and CBS.
Produced and styled weekly uniform release shoots to highlight new Nike gear alongside professional photographer, models, athletes.
Art Direction / Content Creation
Art Direction / Styling / Content Creation
Our client, Blossom Brothers, was celebrating a packaging relaunch. They transitioned from bottles to cans. People often associate the word wine spritzer with sugary-sweet wine coolers. We wanted to break that stigma by conveying appetite appeal and inspiring trial all while educating the consumer on what a wine spritzer really is and what is inside this product.
In the studio, we paired each flavor of wine spritzer with a mini usage occasion to tell a narrative of when you might enjoy each flavor. A tiny backyard barbecue, mini camping trip, or pocket-sized pool party are all perfect places for this can to travel.
This creative was produced as a direct social translation of the point of sale campaign, highlighting moments in which these beverages are enjoyed while also educating about what is inside. We utilized product shots in a unique, refreshing way.
With a $7k media spend on Facebook and Instagram, these ads reached 457,557 targeted consumers, earned 115,832 engagements, and 611,715 impressions. These assets also appeared in several media publications including Brand Packaging and Beverage Industry.