Roles: Art direction, experiential design, set & prop design, strategy

Made at dotdotdash for TikTok for Business

Dreamforce in an annual event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. This being a great opportunity for TikTok for Business to reach partners, we were tasked with maximizing the brands physical footprint at the event in an innovative way that was uniquely TikTok.

Thus was born the TikTok house. Working within the event guardrails, we were able to equip this house with everything needed to show and tell the best sides of viral TikTok. We incorporated design trends that are unique to the platform and built in equipment for creators to create, demonstrate, and share the TikTok joy with attendees.