Roles: Art direction, creative direction, strategy, casting, pre-production, storyboarding

Made at Sparkloft Media for Visit South Africa

Our client Visit South Africa wanted to find a new way to use influencers. They wanted to focus on the cultural history in South Africa and make travelers from the US feel safe and welcome there. In creating a new spin on the influencer tour we partnered a content creator from the US with a local South African content creator and created an itinerary for them to have rich, authentic experiences in South Africa. In creating the art direction for this campaign I conducted interviews with content creators in both countries to learn more about them and how they might pair and work well together to tell a story that was unique to South Africa.